Inbound linking or backlinks alert search engines to the popularity of your website or blog post. The more popular your site (more inbound links), the higher your ranking on search engine results pages.
Not All Links are Equal
There are many websites out there and whom you link from can affect the way a search engine looks at you and your content. Make sure you are being linked through websites that will help, not harm, your reputation (and your ranking).
High quality links are beneficial for any website. They link from relevant content on one website to relevant content on your website. The more often this sort of endorsement happens from trusted sites to yours, the better your websites rank.
Harmful linking happens when irrelevant or “spammy” websites are linking to your relevant non-spammy website. These links can cause search engines to lower your ranking as a sort of “guilt by association”. This is partially to keep link spammers away from well meaning searches for real content. It is also why when you set up outbound links on your site that you keep them to relevant websites – otherwise, you are hurting that sites ranking – which they won’t take kindly.
Getting the Right Links
Getting the right links can increase traffic to your website (sometimes in a major way), which can increase sales or exposure and awareness at the least. If you aren’t link savvy, don’t worry, we can help!
We can train you to build your own relevant, high-quality inbound links, if you want to do it yourself, or we can build the links for you (we know you have lots going on). All our services are customized to your business needs and resources – we will work within your budget, too.
We also have some free tools to help you get started! We are available by phone as well at 775-322-3663.