Almost everyone in America knows what YouTube is and that you can find almost anything on it to entertain yourself. What you may not know is that it is becoming the new search tool of the Millennials (Generation Z); rather than words, they want video answers to their questions.
Why Video Marketing?
If we think about our past, it isn’t surprising that we are drawn to the visual relay of information – a picture paints 1000 words, right? So a video must communicate a million, easy. It is one of the fastest ways to share and ingest pieces of information between human beings. It’s why commercials cost more than other forms of advertising. Technology has allowed each of us to share our own personal cave wall art with everyone in the world who has access to the internet. What IS surprising is that although this powerful medium has become advanced enough that you can make a video from your phone and post it online in mere minutes; there are few businesses that have truly committed to using it to its full potential.
It’s Easy to Use
It is an amazing time to be a business – especially a tech-savvy one! If you have a marketing department or an advertising agency that is already creating fantastic commercial quality videos for your company, feel free to repurpose them and upload them to a company YouTube channel or a Vimeo account, which both offer easy sharing options to social media platforms. If you don’t have access to commercially produced video footage, there are dozens of options for video recorders that are relatively inexpensive, simple to use, and a breeze to upload.
How do I make it Effective?
If you are making the video, or you have the ability to give direction to those who are, remember that online there are many distractions and it is important to grab your audience’s attention immediately and then keep them watching your ad. Recent research, by Harvard Business School Assistant Professor Thales S. Teixeira, shows that the best attention capture is achieved when there is:
… a quick element of surprise at the beginning of an ad, followed by a longer period of joy…
Now that you know the formula, you can get busy making surprising, joyful videos that capture the attention of your audience. Just remember it is always important to be authentic and real about your product or service, even while you make viewers feel good.
If you would like some help in your video marketing endeavors, feel free to call us at 775-322-3663 today.