Posts Tagged ‘web technology’

WordPress Blog Design-Help Your Reno (Local) SEO

Saturday, June 5th, 2010

Hey Reno Businesses… Want a Cool WordPress Blog Design?

Who doesn’t… but what you need to know is that having a “cool blog design” is no longer enough.

An Optimized WordPress Blog Design needs to capture visitors, show value, sell products or services, capture leads and keep up with the latest web technologies.

In the old days of the web… having a website… any website, whether a traditional static website filled with words, or a site of pretty pictures or even Flash animations was enough. It had the “wow” factor… All just because you had the site.

No more… Websites have become a very sophisticated platforms that are an important part of the promotional and marketing effort. The artifacts of yesteryear,  such as the notoriously expensive, sales-rep hyped, and ineffective Yellow Page Ads or other less-than-targeted marketing vehicles and publications are becoming increasingly less effective. This is especially true for businesses who are forward thinking in their promotional approach, or have more sophisticated audiences they need to communicate with.

What’s the solution? First let’s look at what a website needs to do and fast-forward to today’s website demands before we decide.

  1. A website needs to be able to be found by people who are searching for your product or service (Think Search Engine Optimized or Local SEO)
  2. Once they see your listing on Google (Hopefully first the page of Google or other search engine) it needs to be somewhat compelling in order for people to click on the link
  3. The website needs to be inviting once they get there and give them relevant options for interaction, sales or sign-ups
  4. Convey a sense of credibility and sophistication
  5. Provide a comfortable experience that delivers value
  6. Has ways for you to engage and track visitors

A tall order for any website no matter how big your budget is. Once you start considering the cost of website design, maintenance, updating and modification, content generation, software upgrades and you have the potential for a hornet’s nest of expense, complexity and less than optimal results.

Enter the Humble WordPress Blogging Platform

The coolest, least expensive, most powerful, and highly customizable blog design platform that any business could hope for.

WordPress levels the playing field of the World Wide Web. The technology that WordPress uses, used to cost 10’s of thousands of dollars. But thanks to the WordPress and the Open Source community that supports it, WordPress has made the old expensive web paradigm a thing of the past. The powerful technology that is built into WordPress is free! And the plug-ins that support it… they are free too or are offered at a very low or modest cost.

A well executed WordPress Blog Design is the answer for what small businesses need to succeed on the web whether the need is superior design, uber-optimized SEO, or super-charged local search engine optimization.

In short, a well executed and well designed WordPress Blog embodies what the internet was designed for… optimized search engine results through relevant content generation.

If you need more information about how a WordPress Blog Design can help your business, you can give us a call (775.322.3663). But watch out, we love WordPress, so don’t be surprised if we talk your ear off.

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