What is SEM and How Can it Help My Business?

SEM, SEO, and SERPs….Oh my! What the heck is the difference and what does it mean to you?

Here’s the low-down:

Search Engine Marketing, (SEM), according to Wikipedia, is a form of Internet marketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.  This is different than Search Engine Optimization (SEO), which “optimizes” website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website.

Search Engine Marketing is basically a way to pay to put your name out there in all the search engines.

Some of the SEM Tools

“SEM uses ad words, pay per call (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect changing usage.”

If you have questions about how SEM can specifically help your business, we’d love to help! Visit our page on SEM, or contact us for a personal review of your website!

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