Everyone knows that your brand reputation is important – especially when you own your own business or are seen as a reflection of that brand, product or service.  What frequently happens, however, is that we forget that anyone could be our next customer, advocate, business partner, sponsor, or raving brand fan (if we do our jobs right!).

Let’s face it, the mass adoption of social media platforms and rabid posting to massive online populations has catapulted word of mouth to a whole new level.  Its power has grown exponentially and our brands need to be on the radar in a big, positive way.  So how do we do that?

Well, Scott Ginsberg (video) sure knows how to make it happen.  His article, Consistency Is Far Greater Than Rare Moments of Greatness, truly hits home.  Scott talks about how “you just never know” who you will bump into at a random event or in a seemingly unrelated place.  He says (and we agree), that it is both easier and more effective to consistently be a nice person than realize, too late, that you have made a horrible impression on a future or current customer. In Scott’s words, “Stay Human”.  Does that mean you can’t show the “real” you in public, that you must hide the more zany, creative sides of your personality, or not speak your truth in an uncomfortable situation? Of course not, but be mindful of your behavior and ask yourself what “brand” you want potential clients to see.

Because, if you are like us, all people are essentially potential clients in some way shape or form.  So why risk offending someone or ruining that possibility and relationship before it can even begin?  Not to mention the karmic factors of just treating people with respect and dignity no matter the situation or the event. You are your brand….don’t forget it!

This entry was posted on Thursday, August 25th, 2011 at 3:28 pm and is filed under Do Good in the World, Inspiration, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.