In the new world of social media marketing, there are several challenges for business-to-business marketers. Bryan Brown, on VentureBeat.com, in his guest blog post, “What ‘marketing automation’ means for the well-rounded B2B marketer,” talks about how to use marketing automation to your advantage.
Bryan discusses ways to use social media for Data Collection and building your database with more information than was ever available to marketers prior to social media platforms – the ease of users or fans or followers to ‘sign-in’ to your site with their platform credentials allows for more information to be had by you on their behaviors, demographics, and interests than ever before.
Lead management is more efficient and better aligned between sales and marketing departments in this new world of social technology. Apps are available (often for free) to compile data and use it to make decisions about buyer interest. Marketing efforts toward specific demographics are also easily analyzed, which leads to faster decision making abilities within your company.
Engagement covers two of the sections Bryan writes about, “Cross-Channel Campaign Management” and Social Marketing. Engagement is definitely a new field for business-to-business marketing, many top B2B companies are still not on board with the idea of using social media for marketing and staunchly express that it only makes sense for B2C businesses.
Hopefully, these businesses will realize they’re mistaken before the early adopters in their industries run away with their share of the market. The truth of the matter is that all businesses can benefit from social media marketing because all businesses are run by PEOPLE and all products and services are bought by PEOPLE – whether for a company purpose or a personal one, people are always the deciding factor.
If you are a B2B company that wants to take the lead in your industry and begin utilizing the amazing social tools of our time for marketing purposes, please let us know!
We love talking about how social media can help you be more successful and how we can help you get there. Check us out on Facebook, Twitter, and Linkedin.
Tags: blog, Marketing, Reno Social Media, Social Media
