The background is this: Client (Creative Coverings) had been doing some experimenting with some new shipping bags for returning fabric and linen rentals from large events. They were trying to lower the cost of the process as well as the carbon footprint of the return shipping process. Then voila! They came up with the idea of reusable Return Shipping Duffel Bags that could be easily reused and would still work with the UPS bulk processing shipping system. The light bulb went on and they roughed out an article and handed it to us for review. Well we took that article and polished it up so it was fit for media consumption, and then the buzz, excitement and kudos came rolling in! Here is what the client sent us to let us know what had happened.

I just wanted to say thank you to Christian, Judith and Blair for all of your efforts with the Green Shipping Service article.  I sent out to NNBW, RGJ, Catersource, Rental Management, Special Events, ISES, and Entrepreneur this morning.  The response has been fantastic.  NNBW is running on Monday and complimented on what a well written article it was, along with mentioning that he (NNBW Editor) thinks we could get some national exposure with this one.

Lisa Hurley, the editor of Special Events Mag thought it was great and Rental Management is going to come by the ARA booth to see the bag. -

So this morning I sit a little higher and straighter in my chair with a sense that we do actually make a difference from time to time… Maybe more than we know.