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Archive for the ‘Social Media’ Category

What Marketing Efforts are Wasting Your Money?

Tuesday, January 3rd, 2012

With the plethora of choices in today’s marketing arena, our clients often ask us, “what works?” We have a straightforward answer. It depends. Return on Investment (ROI) in the various marketing venues depends on your business and more specifically, on your customer.

You’ll find when you work with us that one of the first things we’ll do is gather data. We want to know what’s working now, and what’s proving to be a waste of money. We will use this data to find the path ahead and to provide the most relevant and accurate suggestions for your hard earned dollar.

We also pinpoint your potential customer. You’ll hear us talking again and again about who your customer is. We’ll be marketing directly to those customers, both current and potential. Your customers determine the venues we choose to market your company. Your customer, in fact, is king and queen of almost all of the decisions we make – even down to the color of your logo.

The most important thing for you to know about marketing your product in the many available venues is that the whole is greater than the parts. The aggregate solution for you is almost guaranteed to be a highly custom mix of marketing venues.

When we build your brand, we build it like no other.

You’ll find that when we build your brand, it is uniquely yours in look, feel, voice and in choice of venues.

So if you are looking for a cookie-cutter type website, we may not be the choice for you – but if you want to stand out above your competitors, and get the customers you know you can impress – then we are looking to help you build your brand. Call us today at 775.322.3663, or fill out our request form for more information. We look forward to hearing about your brand and your customers.

Tags: brand building, Branding, internet marketing, logo design, Marketing, Reno, reno marketing, Reno Social Media, search engine optimization, Social Media, web design
Posted in In-Bound Links, Online Advertising In Reno, Online Marketing, Social Media, web design | No Comments »

SEO Can Make or Break You

Tuesday, November 15th, 2011

SEO (search engine optimization) has become a necessity for being found on the internet. There are estimated to be over 153,000,000 websites on the internet. So how do you optimize your website to be found by search engines? What separates your website from the other millions of sites out there?

One of the main things, here, is to understand how users reach your site. Meaning, what terms they type in to find your website. Reviewing this information for your site and then comparing the keywords that are found on your site by search engines, like Google, can help you see if you are on the right track with getting found. It is important to see how the content you are writing on your website matches up with the words that people are searching on the internet in order to find your site. If these two areas are not matching up then you need to adjust your keywords on your site and in your content to match the words or phrases that people are using to search for you or your product in order to be found.

Do you know your keywords?

Often people and businesses have self-proclaimed SEO experts set up their search engine optimization, which is fine, as long as it is being done correctly. It is important to understand what the keywords are on your website and why these words were chosen. Don’t be afraid to ask for the reasoning behind the keywords and the list of keywords that are being used for each page of your website. This is information that belongs to your website – not the website designer or developer. You have a right to know what is on your site and how it is being accessed. If you aren’t sure what is on your current site, and would like to know how your SEO is ranking, feel free to call Integris Marketing today at 775.322.3663 or, for a Free Website Assessment, click here.

Tags: internet marketing, Reno SEO Expert, Reno Social Media, search engine optimization, SEO, SEO optimization, Social Media
Posted in In-Bound Links, Local SEO, Online Advertising In Reno, Online Marketing, SEO, Social Media, Website Copywriting | No Comments »

Update Your Website Frequently the Easy Way

Tuesday, November 8th, 2011

Relevance in Search Results

When you use a search engine, like Google, you are looking for the match to the keywords you type in that are most relevant. This means they may have a local aspect if you are searching for restaraunts or movie theatres, as well as a date. Most of the time when we search for something, we want the most up to date results. If we are asking about information on movie times, we want them in a chronological order – with the most recent events first.

The Google Algorithm

Google is not only aware of this need, but they have worked out several updates to their algorithm that will impact the results returned based on the data stored about the pages – including dates. So what does this mean and why do you care?

A Common Problem

Here at Integris Marketing, we have several inquiries each week about how to show up at the top of the search engine results page. There are several things that can help, but we found this blog from Entrepreneur.com that covers an online strategy which we often promote ourselves as a continuing solution for keeping your website up to date and in the recent search engine results – a blog.

The Solution

Having a blog ensures that your website will be considered ‘updated’ each time you create and publish a post. This won’t solve all your problems, because it is important to have highly searched and relevant keywords set up in the meta fields for each of your website pages, but that is simple SEO and is fairly static. The solution with blogs is that Google will notice that you are updating and posting new information on your site, and as the blog describes, those that are not posting new content on their website will be left off the search engine results pages more and more in the future.

Additional Benefits of Blogging

This will not only give you the benefits of updating your website each time you post something, but it can also increase the engagement of your audience. You want to gain more customers, but with a good blog you can also build brand loyal customers, who trust you for pertinent information. Blogging can be easy and is often free, depending on the platform you use, so don’t delay – start your blog today!

If you would like customized help with setting up a blog and even finding content for your blog, please contact us today at 775.322.3663 or toll free at 1.800.233.0239!

LINK: http://www.entrepreneur.com/blog/220662 blog post about increased need for blogs on websites in order to be found by search engines

Tags: blog, internet marketing, Local SEO, reno marketing, Reno SEO, Reno SEO Expert, Reno Social Media, search engine optimization, search engines, SEO, SEO optimization, WordPress
Posted in In-Bound Links, Online Marketing, Social Media, Website Copywriting, WordPress | No Comments »

The ONLY Social Media Law to Obey

Tuesday, October 11th, 2011

We all feel the need to bend the rules sometimes. In social media, it’s no different, there are many ‘rules’ that can be bent or even broken – it’s new and most suspend judgement – except on this one area.

Social media has one LAW that should NEVER be broken.

You may think you know what it is – and maybe you are right. Social media is about CONVERSATIONS – if you are shutting down conversations, you are breaking the LAW!

The point is not to push your opinion on others, but to provide a place where everyone can express their opinions. It is our job to promote a discussion where all sides are safe to express themselves. Catherine Lockey from Cyclone Marketing brings up this same idea in regard to Linkedin. Her blog post, “Are you the King of Linkedin?” talks about 6 surefire ways to alienate your connections by trying to be in charge of the discussion; I have listed them below.

The Know It All
Arrogance
Yes Man / Woman
Group Control Freak (Bully)
Spammer
Innovative Entrepreneurial Expert

We believe these types of behaviors all lead to the same place – controlling and quashing the conversation – and they should be avoided on all social media platforms in order to be truly successful in online communities.

Remember, the online community has a long memory and although they can be very forgiving of honest mistakes, they are NOT going to forget a mistake of this caliber. You have chosen to be online and social in order to share your opinions and thoughts – allow others the freedom and respect to do the same – whether they agree with you, or not, doesn’t matter. Instead, try to facilitate the conversation in a safe place (like your Facebook fan page or in your Linkedin group), and the online community will remember and respect you because of your willingness to listen.

Have you had an experience (good or bad) where someone was trying to control the conversation or push their agenda? Share it with us on Facebook!

Tags: internet marketing, Reno Social Media, Social Media
Posted in Online Marketing, Social Media | No Comments »

Social Media Marketing for the B2B Crowd

Tuesday, October 4th, 2011

In the new world of social media marketing, there are several challenges for business-to-business marketers. Bryan Brown, on VentureBeat.com, in his guest blog post, “What ‘marketing automation’ means for the well-rounded B2B marketer,” talks about how to use marketing automation to your advantage.

Bryan discusses ways to use social media for Data Collection and building your database with more information than was ever available to marketers prior to social media platforms – the ease of users or fans or followers to ‘sign-in’ to your site with their platform credentials allows for more information to be had by you on their behaviors, demographics, and interests than ever before.

Lead management is more efficient and better aligned between sales and marketing departments in this new world of social technology. Apps are available (often for free) to compile data and use it to make decisions about buyer interest. Marketing efforts toward specific demographics are also easily analyzed, which leads to faster decision making abilities within your company.

Engagement covers two of the sections Bryan writes about, “Cross-Channel Campaign Management” and Social Marketing. Engagement is definitely a new field for business-to-business marketing, many top B2B companies are still not on board with the idea of using social media for marketing and staunchly express that it only makes sense for B2C businesses.

Hopefully, these businesses will realize they’re mistaken before the early adopters in their industries run away with their share of the market. The truth of the matter is that all businesses can benefit from social media marketing because all businesses are run by PEOPLE and all products and services are bought by PEOPLE – whether for a company purpose or a personal one, people are always the deciding factor.

If you are a B2B company that wants to take the lead in your industry and begin utilizing the amazing social tools of our time for marketing purposes, please let us know!

We love talking about how social media can help you be more successful and how we can help you get there. Check us out on Facebook, Twitter, and Linkedin.

Tags: blog, Marketing, Reno Social Media, Social Media
Posted in Online Marketing, Social Media | No Comments »

Social Media Pays it Forward

Tuesday, September 20th, 2011

Social media has opened new doors for people and businesses alike.

Whether you are a large corporation, like Skittles, or a startup looking to expand your audience; whether you are a motivated individual looking for a way to stand out from the crowd during our currently challenging economic times, or one of the many computer savvy people looking to be your own boss, social media can help.

In Brad McCarty’s blog post, 6 stories of life-changing social media connections, 6 stories are shared about how social platforms positively affected someone’s life or career. As marketers we understand the importance social platforms can play in business.

Social platforms have the ability to change everything.

It has already changed the way businesses interact with their customers, the way families stay in touch, the ability to get honest and unfiltered feedback on a host of topics, a transparency for human and business interaction and the idea that all businesses have people behind them. Social media goes beyond the idea that a business has a ‘culture’ – it reinforces the idea that even large corporations are made up of people and that all business decisions and interactions with consumers are done on a human level.

More now than ever, social platforms use the power of communication to create honest interactions between businesses and consumers. As a business owner – why wouldn’t you utilize these new tools to get the most from your life and your work? It reduces the gap between ‘professional’ and ‘personal’ but in a good way. Social media promotes the underlying belief that not only are we all ‘in this together’ but that we are all the same – human – and we should connect on that level. The implications are endless.

So enjoy the stories that Brad McCarty wrote about – and then, we invite you to go make your own success story – isn’t that still the American Dream?

Tags: internet marketing, Marketing, reno marketing, Reno Social Media, Social Media
Posted in Do Good in the World, Inspiration, Online Advertising In Reno, Online Marketing, Social Media | No Comments »

Innovative Marketing

Tuesday, September 13th, 2011

Recently, I came across a blog post that got my attention. 9 Ways to Keep Innovation Alive in Your Marketing Organization, posted by Matt Heinz from Innovation Excellence, he writes about Innovation and Marketing, two things I find very useful and interesting.

Several of the ‘9 Ways’ are things that most (successful) companies are already doing – things like tracking progress, predicting trends (or at least watching them), and focusing on teamwork as a way to brainstorm diverse ideas. My favorite, though, is number 5 – let everyone contribute, even (or especially) employees outside of the marketing department.

Why is cross-contributing so important?

Because, as Heinz describes, many of these employees have ideas about how to reach your audience. I would specify that the user-facing employees know more about what the customer is looking for or what things push them to buy your product over another brand than your marketing department. This is valuable information that is available to your company! However, the company culture has to be supporting it, asking for it, rewarding it and following through on the ideas they get for this to be truly successful.

As any good marketing professional would tell you – knowing what your target audience wants is imperative for creating a marketing strategy that will tell the story of how your product or service can fit into the lives of your consumers and why they need to purchase what you have to offer.

Innovation Speaks to All of Us

Innovation is something that speaks to all of us – we are all interested in the newest, shiny, tech savvy bauble; the more bells and whistles (or functionality as we have come to know it), the better. Humans are observant and have a relatively natural ability to look at something they are doing and see how it could be done better. Utilize these instincts and ideas to find new things that will resonate with your audience in a new way, or explain the use of your product or service in new terms.

What kind of innovation does your marketing need?

Give us a call at 775-322-3663 and we can help you find out!

For the full blog post from Matt Heinz, please click here.

Tags: blog, internet marketing, Marketing, reno marketing, Reno Social Media, Social Media
Posted in Inspiration, Online Marketing, Reno Marketing Meanderings, Social Media, Uncategorized | No Comments »

You Are Your Brand – “Stay Human”

Thursday, August 25th, 2011

Everyone knows that your brand reputation is important – especially when you own your own business or are seen as a reflection of that brand, product or service. What frequently happens, however, is that we forget that anyone could be our next customer, advocate, business partner, sponsor, or raving brand fan (if we do our jobs right!).

Let’s face it, the mass adoption of social media platforms and rabid posting to massive online populations has catapulted word of mouth to a whole new level. Its power has grown exponentially and our brands need to be on the radar in a big, positive way. So how do we do that?

Well, Scott Ginsberg (video) sure knows how to make it happen. His article, Consistency Is Far Greater Than Rare Moments of Greatness, truly hits home. Scott talks about how “you just never know” who you will bump into at a random event or in a seemingly unrelated place. He says (and we agree), that it is both easier and more effective to consistently be a nice person than realize, too late, that you have made a horrible impression on a future or current customer. In Scott’s words, “Stay Human”. Does that mean you can’t show the “real” you in public, that you must hide the more zany, creative sides of your personality, or not speak your truth in an uncomfortable situation? Of course not, but be mindful of your behavior and ask yourself what “brand” you want potential clients to see.

Because, if you are like us, all people are essentially potential clients in some way shape or form. So why risk offending someone or ruining that possibility and relationship before it can even begin? Not to mention the karmic factors of just treating people with respect and dignity no matter the situation or the event. You are your brand….don’t forget it!

Posted in Do Good in the World, Inspiration, Social Media | No Comments »

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