Archive for the ‘Website Copywriting’ Category

Social Media Marketing: Are You Optimizing Yours?

Monday, August 20th, 2012

SEO for Your Social Media…Don’t Delay!

If you own a business, you should also have a website. For your website to be working as hard as you need it to, it’s beyond important that you’re optimizing not only for Search Engines, but for your Social Media Marketing (SSM), as well. Your customers need to be able to find your business where THEY are. And they are hanging out, in greater numbers than you can imagine, on their social sites.

Social Media means more than just Facebook and Twitter, these days.

The phenomenon of monetizing and capitalizing Social Media started with Myspace, when sophisticated web entrepreneurs found a goldmine of untapped buyers. Facebook quickly overcame Myspace as the place to connect, and we all know what that did for Mark Zuckerberg’s lifestyle. Now the almost untapped places to optimize your SMM are “sharing” sites like Pinterest and Foursquare. Wherever people are spending their time online, is where YOU want to be, “talking” to the people who are the most likely candidates for your product or service.

Social Media sites can sell your products, services and ideas FOR you.

Did you know that Apple will currently sell Music, Audio and Video Information products, eBooks and apps for you, through iTunes, to their 375,000,000 customers? Mobile devices like iPad, iPhone and iPods are walking malls, and savvy entrepreneurs get in touch with them, 24/7.

Most people are completely unaware that Amazon is the largest BUYERS Search Engine in the World, holding over 200,000,000 customer’s credit cards on account. Even better, they are willing to share them all with you… For pennies! One YouTube video, done correctly, can produce more actual sales than your brick-and-mortar location. PLUS, because YouTube is a wholly own subsidiary of Google, they will give you FREE traffic on Google, just for adding your content.

Integris Marketing KNOWS Social Media.

There are, of course, thousands of other facts you need to be aware of. I have made it my business to constantly keep abreast of all the latest trends and trade secrets of Internet and Social Media Marketing, because keeping your business in front of your customers is really at the heart of what we do. “Do Good, and Prosper” isn’t just a nice thing to say, it’s my secret to success. To learn more, call us Toll-Free at 800.233.0239

Or, if you’re in the Reno, Sparks or Tahoe areas, call 775.322.3663 today.

I’m pretty darn sure you’ll be glad you did.

Writing SEO Optimized Blog Titles and Posts for Fun and Profit

Monday, August 6th, 2012

Making Great Blog Titles for SEO Requirements

Webmasters and copywriters are constantly facing one particular problem – how to create and publish content that is helpful for human users and at the same time complies with SEO requirements including optimized blog titles. No wonder that the majority of copywriters and web content creators hate SEO since often it hampers the process of content creating. Writing texts which are helpful for users is not enough these days. It is possible that you have the best blog or site in a particular niche; however, it makes no sense unless it gets traffic. In other words, in compliance with SEO rules will bury any site, keeping it out of Google 100 (as known, to get a sufficient amount of traffic it is important to rank in TOP-20). And Great Blog Titles are a overlooked and easy way to improve Google ranking performance. A great resource for more information about optimizing blog titles is here

SEO and Good Blog Content Are a Match Made In Heaven

SEO rules concern any blog posts and their parts, including titles. Yes, by writing non-optimized titles in terms of SEO, copywriters may decrease website’s chances of getting high search engine rankings. A title is an extremely important part of a blog post. Firstly, it grabs attention of potential visitors and customers and well as plays a great SEO role. Search engines use titles and keywords contained in titles to rank sites. Besides, a site title is what you see in search engines results.

Although a title is the shortest part of a blog post, it is imperative to follow certain title writing rules and norms. As already said above, a title has a dual role, i.e. helps both visitors and search engines. Listed below are 5 hot tips on how to write SEO optimized blog titles.

1. Write short blog titles.

Of course, we do not mean 1-2 words here. The best title length is about 60-70 characters. Writing longer titles is not recommended for two reasons. Firstly, search engines like Google cut down longer titles anyway. Secondly, long titles are more difficult to read for visitors. Thus, a long title is ineffective both in terms of SEO and readability. Just check the number of characters before posting the text. Of course, sometimes it is difficult to create a short and catchy title, so, think of the ways to convey the key idea with several words.

2. Identify your keywords for Google.

Perhaps, all experts would agree that using primary keywords in titles is a must. So, make sure you have primary keywords in the title. Moreover, it is recommended to use them at the beginning of the title or in the middle to help search engines index the new webpage and give Google a clue on what primary keywords for the webpage are. For instance, if you have a title consisting of 6 words, make sure the first ones are your keywords. Of course, it is imperative to avoid keyword stuffing since this will not only negatively affect readability of the title, but also may cause sanctions from Google (which are crazy these days, especially after Panda and Penguin). You are probably well-acquainted with these recent updates. Make sure to use relevant keywords!

3. Write descriptive and “catchy” titles.

Well, forget about SEO for a while and focus on creating quality content for website visitors. Blog titles should be informative and descriptive. In other words, having read the title, visitors should have an idea on what the blog post is all about. A title should grab attention and be compelling to read on. At the same time, do not fool your readers. Yes, you may write a title that will look like a newspaper screamer, i.e. truly sensational. However, when visitors find out that the blog post itself does not contain promised info or tips, they will hardly return to our blog.

4. Write original titles (No Cheating… Google will know!).

This may sound obvious for lots of webmasters and copywriters; however, duplicate content is a common problem. Make sure you create unique titles for each blog post. Sure, sometimes, involuntarily, we create duplicate contents. At the same time, it is possible to use online plagiarism detection tools to make sure the content is 100% original. As known, search engines may penalize sites for posting duplicate contents. Falling into Google’s disgrace might take a few minutes, while even experienced webmasters may need months to get the site back to top 10. So, be particularly careful with uniqueness of titles, since such mistakes can be too costly.

5. Writing for search engines is writing for people (No duh!).

Perhaps, you have met bloggers who claim they write for people, not search engines. However, it should be said that writing for search engines is writing for people since if you comply with the above mentioned rules. There is nothing wrong in creating short, catchy titles that contain targeted keywords. Why not take advantage of own or somebody else’s SEO experience and write titles that your visitors and search engines will like. You may like it or not, but we all play by these Google Panda rules. The aim of all search engines is to deliver helpful and relevant search results.

More Resources:

Want to learn more? Need help with your blogs? We can assist you!

Top 5 Reasons Why Proprietary Websites are Bad News for You

Tuesday, May 15th, 2012

Proprietary Websites

Proprietary websites are everywhere; they offer cheap website designs and often, cheap hosting as well.  However, there are free or open source options that provide much better benefits. There are a multitude of issues that come with this type of website platform – our top 5 are below:

  1. Limited Design & Branding Options
  2. No Ownership or Flexibility
  3. No SEO Options
  4. No Search Engine Respect
  5. No Support

1. Limited Design & Branding Options

You are limited to the color palates, lay out templates, and widgets that they have available.

There are thousands of websites out there – and probably hundreds of businesses that do something similar to yours. So how do you stand out? Being online is important – including social media (but we’ve gone over that before); however, it doesn’t help to distinguish yourself when your website looks like everyone else’s. Your business is unique in some way, shape or form – show that to your clients!

2. No Ownership or Flexibility

You do not own your proprietary website – the creator does. If you want to move your site or use a different designer, you have to start from scratch. This is frustrating and costly as the services you have already paid for basically disappear and are wasted. You cannot take it with you when you leave – and if something happens to the business that created your proprietary website – you lose everything.

3. No SEO Options

Most websites are being created so people (clients or customers) can find them and buy the service or product you sell. The way a website is found by most people is through searching.  We enter keywords or terms we think apply to our topic and a list of relevant websites is returned to us.  These keywords or terms are coded into the back end of every webpage. Without them, your website can only be found by someone who has the exact address – so they already know you and your website.

These proprietary websites often have no way for you to set up your SEO (search engine optimization), which means no one will find your website unless you tell them how to get there. No searches will return your company and your website is pretty much useless for bringing in new clients.

4. No Search Engine Respect

If, by some miracle, your proprietary website has a special upgrade or ‘pro plan’ that will give you SEO options (for a price), you need to know one last thing: Search Engines can tell who built your website, and they don’t love proprietary site builders. If your search engine doesn’t respect your website, you are not likely to end up at the top of your target client’s search results; which means unhappiness for your business rather than increased sales and a bright new outlook on the future growth of your company and cash flow.

5. No Support

Let’s face it – things go wrong- and when they do, a great portion of our satisfaction with a service is the ability of the offender to make it right again.  Most of these proprietary websites have clunky forms, round-a-bout ways to contact them, or no human response whatsoever. When your company reputation or your personal one depends on how you respond, you need to know that you have fast, reliable support available.  This is usually not the case with a proprietary website – if you can find a way to contact them, they are not usually very efficient and an emergency on your part does not an emergency on their part make.

Our Recommendations

We have been designing and developing websites for many years – and we have learned that open source platforms are the most user-friendly, wholly owned, SEO ready, massively supported and unique option for websites today.

Platforms like WordPress, Joomla!, and Drupal make creating a customized, branded experience for your customers a simple, straight forward, and effective process for your business.

Call us today at 775-322-3663 to learn more about how Integris Marketing can help your website work for you!

Company Website Boring Visitors to Death?

Tuesday, November 22nd, 2011

Tired of your company website?

Is your company website boring even to you? People are more and more obsessed with flashy, bright, shiny objects and websites are no different. Yes, you will need to have killer content on your website that is easy to understand and explains your product or services in a way that will make anyone want to buy it, but first – you have to get their attention – and in a positive way.

A Website is an Experience

As you browse through a site, you experience layout, colors, fonts, photographs, and content until you begin to feel a certain way. Of course, when it comes to your customers, you want that ‘certain way’ to be a positive one, one that converts to sales. Creating those positive experiences through design is what our team does best.

Remodelling: Ideas and Considerations

If you were to think about your website as the large billboard that everyone will see as they sit in a movie theatre and wait for their film to start – what would you want them to see?  I use the theatre example because, in this instance, you have a somewhat captive audience and the time frame is relatively lengthy.  Your website IS a marketing piece and it should fit with your branding as well as your vision and mission for the company.

However, you want more than a brochure or a static, unchanging picture as your website – you want to engage the audience and make them feel that you are right there with them.  This can be done with a custom layout that makes finding information for your users simple and almost automatic, it can be done with content that makes them feel instantly at home and trusting, it can be done with colors that evoke the emotional response you ultimately want your customers to have, and it can be done with images, videos, and sharing options where they can find out what their friends think of your product or service, and inform the rest of their friends of their opinions about you as well.

Your Website is the First Touch

Your website is the first touch you have on your customer; it is extremely important for it to be a positive experience and that it entices your target audience to take that next step and contact you.  Ultimately we have websites to initiate a customer relationship and to sell something, whether it is advice or kitchen spoons, we are all in a business to make some kind of money – whether sales or donations for a non-profit to support a meaningful cause, the desired result is the same. As you have probably heard in business, it takes money to make money. Designing your website is not free – but if it is done correctly, it IS worth it.

Think about it – if you wouldn’t stay on your company website for more than 2 minutes, then why would anyone else?  You have a lot of competition in the online world, so make yourself stand out. If you need ideas or a quote, check out our web portfolio or call us at 775.322.3663 or 800.233.0239

SEO Can Make or Break You

Tuesday, November 15th, 2011

SEO (search engine optimization) has become a necessity for being found on the internet. There are estimated to be over 153,000,000 websites on the internet.  So how do you optimize your website to be found by search engines? What separates your website from the other millions of sites out there?

One of the main things, here, is to understand how users reach your site. Meaning, what terms they type in to find your website. Reviewing this information for your site and then comparing the keywords that are found on your site by search engines, like Google, can help you see if you are on the right track with getting found. It is important to see how the content you are writing on your website matches up with the words that people are searching on the internet in order to find your site.  If these two areas are not matching up then you need to adjust your keywords on your site and in your content to match the words or phrases that people are using to search for you or your product in order to be found.

Do you know your keywords?

Often people and businesses have self-proclaimed SEO experts set up their search engine optimization, which is fine, as long as it is being done correctly.  It is important to understand what the keywords are on your website and why these words were chosen.  Don’t be afraid to ask for the reasoning behind the keywords and the list of keywords that are being used for each page of your website. This is information that belongs to your website – not the website designer or developer.  You have a right to know what is on your site and how it is being accessed.  If you aren’t sure what is on your current site, and would like to know how your SEO is ranking, feel free to call Integris Marketing today at 775.322.3663 or, for a Free Website Assessment, click here.

Update Your Website Frequently the Easy Way

Tuesday, November 8th, 2011

Relevance in Search Results

When you use a search engine, like Google, you are looking for the match to the keywords you type in that are most relevant.  This means they may have a local aspect if you are searching for restaraunts or movie theatres, as well as a date.  Most of the time when we search for something, we want the most up to date results. If we are asking about information on movie times, we want them in a chronological order – with the most recent events first.

The Google Algorithm

Google is not only aware of this need, but they have worked out several updates to their algorithm that will impact the results returned based on the data stored about the pages – including dates.  So what does this mean and why do you care?

A Common Problem

Here at Integris Marketing, we have several inquiries each week about how to show up at the top of the search engine results page.  There are several things that can help, but we found this blog from that covers an online strategy which we often promote ourselves as a continuing solution for keeping your website up to date and in the recent search engine results – a blog.

The Solution

Having a blog ensures that your website will be considered ‘updated’ each time you create and publish a post.  This won’t solve all your problems, because it is important to have highly searched and relevant keywords set up in the meta fields for each of your website pages, but that is simple SEO and is fairly static.  The solution with blogs is that Google will notice that you are updating and posting new information on your site, and as the blog describes, those that are not posting new content on their website will be left off the search engine results pages more and more in the future.

Additional Benefits of Blogging

This will not only give you the benefits of updating your website each time you post something, but it can also increase the engagement of your audience. You want to gain more customers, but with a good blog you can also build brand loyal customers, who trust you for pertinent information.  Blogging can be easy and is often free, depending on the platform you use, so don’t delay – start your blog today!


If you would like customized help with setting up a blog and even finding content for your blog, please contact us today at 775.322.3663 or toll free at 1.800.233.0239!


LINK: blog post about increased need for blogs on websites in order to be found by search engines

In-Bound Link Building Tips to Help Local (Reno) SEO

Wednesday, June 9th, 2010

The Basics for In-Bound Link-Building

Easy enough. It just takes time & planning to manage your approach.

Integris Marketing Blog PostIn-Bound Link Building is Important for SEO Success. Whether Your Business is Local (Reno), Regional or International, search engines such as Google, Yahoo and Bing use this seemingly simple search engine ranking parameter as an indication your website’s relative popularity. This in turn influences the search engines decision in rating your relevance for search queries and ultimately affects your search engine ranking or opportunities for first page display.

In-Bound Link Bottom Line: If you don’t have inbound links and your competitors do, then to put it bluntly,  you will not rank as well as them. (Want to learn about the top Search Engine Ranking Factors… then go here >)

Here Are 2 Things To NOT Do For Building In-Bound Links

It all makes sense if you think about it or understand the industry and the sophistication of Search Engine ranking algorhythms (Here is a link to an older March 2007 article but the thrust is a solid foundational concept for this).

It really boils down to 2 things of what not to do for inbound link building:

  1. Don’t Use Link Farms (See This Wikipedia Page for more information about Link Farms). According to Google, “a site that participates in a link farm may have its search rankings penalized”, and “Links from related sites carry more weight than those from irrelevant sites”.
  2. Try not to use Off-Topic Links (Relevant On-Topic Links build credibility in the eyes of Search Engines… And yes, they do know.)

Six Basic Strategies for In-Bound Link Building

Anyone and everyone with a website should make some effort to include these 6 Link Building strategies if you are serious about top performance for Search Engine Ranking.

  1. Make More Content! – Search Engines need content in order to deliver relevant and current results to search queries. Better results from search engines mean more people will use them. This in turn makes them a better platform for advertising dollars (This is America after all). The bottom line is search engines need the new content just as much as you need to generate it, distribute it and have it link back to you. The solution is to write articles, publish them online (on a relevant blog site or an ezine or article website – There are tons of them out there such as
  2. Social Media – Serious about in-bound links? Then get serious about social media. There are lots of ways to leverage this. If you don’t know how, take a class, talk to some social media guru, or just dive in. Be conscious of the appropriate linking patterns and partners out there and be careful you don’t spend too much time doing this. It can be a real time sink. Think of it as something to adopt over time and that you will keep up with. It is better to do a little dribble consistently then do a lot and then burn out and drop off the map… especially as far as Search Engines are concerned.
  3. Relevant Online Directories – Online Directories are a great place for links. That’s what they are for… listing websites. Some are free and some are pay. Do what you can to get in them and have a budget (time and $$$) that makes sense for you. Here are the biggies: DMOZ (can take a while to get listed), Yahoo (Expensive). Some other well known online directories include:,, and There are many others that have narrow niche appeal. The best approach is to identify the best ranked ones and then submit your listing to them. Rinse and repeat.
  4. Online Video – First a quick question… Do you know what the worlds second most used search engine is? If you guessed YouTube you guessed right. So Videos can get you inbound links, visibility and some brand or service awareness. If you get it right it can even go “viral”! There are tons of video sites out there (YouTube, Viddler, Vimeo to name a few). If you do video then distribute them to different sources and watch and compare results and see which ones work best for you. And be sure to have some fun along the way. (Note: Professional Video production can be quite costly. You need to balance quality and budget to get the most bang for your video buck. And don’t forget, there is always the webcam on your local computer approach if you are on a shoestring.)
  5. Online Classifieds – Yep, this often overlooked little gem will get you inbound links. Think or any of the other online classifieds (some are free and some are pay). And who knows.. besides the link you get, maybe someone will buy what you are selling!
  6. Online Press Releases – Huh? That’s right.. you can distribute your own online press releases. (But I recommend hitting your local news outlets first so they can get the “scoop” before it hits the big ol’ web. It’s a professional courtesy thing.) This is a great way to get in-bound links. You can use the paid versions such as as or go for the free ones such as As with all things online there are lots of options so be sure to compare apples to apples when it comes to getting your press release sent out online.

Hope that helps! This is the basic approach that we offer clients as starting points for their in-bound link building campaign. And if you want to share a reciprocal link with us, just send us a note or give us a call, and we will see what we can do!

Tips for Professional Website SEO Copywriting

Saturday, February 20th, 2010

Every Website Needs Good SEO Copywriting

Copywriting & Copy-editing for websites requires a different approach to help with visitor conversion

As all SEO experts know, the best-performing SEO efforts start with great content or copywriting. The kind of content that is made of words as opposed to pretty pictures.

Website copywriting needs to get good results for search engines
as well as for website visitors

Here at Integris Marketing we have developed a set of guidelines that have given our clients good results for search engines as well as reader interest and all important buyer “Call-To-Action”. Conceived and designed on solid SEO principles, we also take advantage of the way people scan and absorb information. The result is that we end up with content that gets the attention of search engines, but also quickly provides the information people want or helps them take some desired action (think sales!).

So for our Do-It-Yourself Copywriters out there, here are Integris Marketing’s…

Top 10 Website Copywriting Tips

  1. Simplify! This is true for print and web but we feel it is of utmost importance for the online reader. The goal is to allow the reader to get to the information they need quickly without having to really think about it.
  2. Use the Right Structure: Make the main point at the beginning or top of the page. As the page descends add additional info broken up by sub-heads to deliver additional support information. This allows readers to scan and read more when presented with a topic or point of interest.
  3. Don’t Scream, Yell or use Hyperbole: Internet users are getting more and more sophisticated. As a result they are very sensitive to overt and pressured sales overtures as well as excessive use of adjectives. Say it fast and say it straight… Be Factual, Clear, and Concise (and yes you can keep the message in your own voice and style).
  4. Support Reader Scanning: Use simple Headlines and Sub-heads in your text with key ideas and keywords. Our general guideline is to use sub-heads often. We use them every paragraph or two. We try to never go beyond three paragraphs without introducing a sub-header for our web copywriting.
  5. Keep Sentences Short: This is a hard one for me. But it is what we suggest. It’s just part of our sound-byte culture I guess. Enough said.
  6. Bold or Highlight Important Words or Phrases: The goal is to catch the scanning eye. Search Engines seem to like Bold Text for copywriting SEO ranking. Do what works for your needs and audience.
  7. Say it Plain: Don’t get too fancy with geek talk. And don’t use language that is too difficult to read or understand. Tailor the use of language so it works for the intended reader; veterinarian, plumber or bride-to-be. Get clear on your reader and their needs! Who knows, do this right and you may well become a copywriter guru of some fame (or notoriety).
  8. Use Bullet Points (Or Numbered Lists): What’s easier to scan that a headline or a sub-head? A Bullet List! As long as they aren’t too long. We like to work in groups of 3’s when we can. We never ever go beyond 7. That’s when the dreaded eyes-glazed-over syndrome begins to set in… and that’s definitely a bad thing. Only use more than 7 bullet points for Corporate Annual Reports or college text books where people are used to that sort of thing, and as likely as not, are using them as sleep-aids already.
  9. Use an Active Voice and Active Verbs: Make your writing something people can engage with mentally, and if for sales, take some action!
  10. Use Links in your Text: People see links as resources. The reason they are reading is to get information they can use. If you have links then people can get more deeply connected to the information you are presenting (assuming you don’t send them away to other sites too often). Here’s a link to: Why we decided to use WordPress to build this website >

Well there you have it. And just remember this is a process. Don’t toss out everything you have written on your website. As you move forward, just keep this in mind and you will keep more people interested in what you are saying (and keep the search engines coming back for more).

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