Posts Tagged ‘http www youtube’

Use Video Marketing to Grab Your Customers Attention

Tuesday, June 5th, 2012

Almost everyone in America knows what YouTube is and that you can find almost anything on it to entertain yourself. What you may not know is that it is becoming the new search tool of the Millennials (Generation Z); rather than words, they want video answers to their questions.

Why Video Marketing?

If we think about our past, it isn’t surprising that we are drawn to the visual relay of information – a picture paints 1000 words, right? So a video must communicate a million, easy.  It is one of the fastest ways to share and ingest pieces of information between human beings.  It’s why commercials cost more than other forms of advertising.  Technology has allowed each of us to share our own personal cave wall art with everyone in the world who has access to the internet.  What IS surprising is that although this powerful medium has become advanced enough that you can make a video from your phone and post it online in mere minutes; there are few businesses that have truly committed to using it to its full potential.

It’s Easy to Use

It is an amazing time to be a business – especially a tech-savvy one! If you have a marketing department or an advertising agency that is already creating fantastic commercial quality videos for your company, feel free to repurpose them and upload them to  a company YouTube channel or a Vimeo account, which both offer easy sharing options to social media platforms.  If you don’t have access to commercially produced video footage, there are dozens of options for video recorders that are relatively inexpensive, simple to use, and a breeze to upload.

How do I make it Effective?

If you are making the video, or you have the ability to give direction to those who are, remember that online there are many distractions and it is important to grab your audience’s attention immediately and then keep them watching your ad. Recent research, by Harvard Business School Assistant Professor Thales S. Teixeira, shows that the best attention capture is achieved when there is:

… a quick element of surprise at the beginning of an ad, followed by a longer period of joy…

Now that you know the formula, you can get busy making surprising, joyful videos that capture the attention of your audience. Just remember it is always important to be authentic and real about your product or service, even while you make viewers feel good.

If you would like some help in your video marketing endeavors, feel free to call us at 775-322-3663 today.

Social Media – In or Out?

Tuesday, January 10th, 2012

You have probably heard before, how important it is to brand your company and build authority through social media. However, some businesses are not ready or able to commit the kind of time and personnel it takes to manage a full-force online marketing campaign for their brand. There are also some barriers to internally managing these platforms; according to Towers Watson research, the main factors which prevent organizations from being able to implement needed solutions are:

  • Limited Knowledge of Social Media
  • Lack of IT Support or Technical Capability
  • Limited Staff/Resources to Implement
  • Restrictions imposed by The Company’s Legal Department
  • Lack of CEO or Senior Management Support
  • Lack of Metrics to Measure Impact

This is where out sourcing can help your brand reach its online marketing goals. At Integris Marketing, we are external experts with expertise in managing social media for business purposes. We know how powerful these platforms can be, but we also know that they must be customized to work well for your brand.

Our extensive social media knowledge and technical experience will ensure that we are able to advise you on the platform that will work best for you and your brand. Our resources are very flexible, which allows us to reallocate resources to projects as needed. We start every project off by looking at the current data for your brand, then crafting a plan that we can implement with your full support.

Some of the areas of social media that we can assist you with, include: Blogging (enhances all website content and drives internet search traffic by improving SEO); Social Bookmarking and News (can also dramatically increase website traffic by improving SEO); Social Networking (i.e. Facebook, Twitter and LinkedIn); Visual and Audio Social Networking (i.e. YouTube, podcasts, and photo-sharing); or even Building your own Social Network. Any posts we create for your brand will be subject to your approval in order to avoid any issues with legality and to maintain the tone that makes your brand unique.

To get started with your brand’s social media presence using a data-driven professional process, call us at (775) 322-3663 or (800) 233-0239, or contact us with your inquiry.

Steve Jobs Inspires (2005 @ Stanford Commencement)

Sunday, January 10th, 2010

A foray into this man’s surprising past and perspectives on life… inspiring IMHO no matter if you are a Mac or a PC fan… Totally worth the 15 minutes it will take to watch. Filmed at the Stanford June 2005 Commencement Ceremony.

Content is Copyright 2005 Stanford University

Quoted from the Description from YouTube:

Drawing from some of the most pivotal points in his life, Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios, urged graduates to pursue their dreams and see the opportunities in life’s setbacks — including death itself — at the university’s 114th Commencement on June 12, 2005.

Transcript of Steve Jobs’ address:…

Stanford University channel on YouTube:

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