Part 3 of 6 – Reno SEO Expert* Shares Some Phase 1 “Secrets of Local Google Dominance”

It’s Not That Hard If You Understand a Few Basic SEO Ingredients

The 5 Most Important Tips for the Do-It-Yourself SEO-preneur or Small Business Owner

For this mini-article, we will look at 5 areas of basic SEO concepts. These are important to business who wants a local, top-performing search engine presence. By faithfully following this approach you will improve your Search Engine Rankings giving you superior Local Search Engine Results.

Tip 2 of 5) SEO Strategy:

The BEST and LOWEST COST SEO Technology for Small Businesses

In a word: WordPress. Our website is built on it (and so is this blog) and as of this writing (March 8, 2010) we are at 38 days of being live and we are quickly eclipsing several local firms who have been around for years. And if we can do this so can you! We went from no-where’s-ville to actually getting page 1 Google ranking for several primary and secondary keyword phrases… And we are just getting started.

Why WordPress? Because it works. Not only as a base package but also because there are a slew of 3rd party plugins that will Super-charge your Local SEO Performance unlike those low-cost “website builders” or “website generators” out there with all sorts of marketing hype attached to them. The problem is they all stink from the perspective of SEO (IMHO). They just under-deliver when it comes to SEO because they are not built on a strong understanding of what it takes to succeed with top-ranking SEO Performance.

But just because WordPress is “Free”, be sure to NOT use the “free WordPress themes” out there, but instead, opt for professional themes that are designed to be optimized for SEO. These are built with better code and also don’t have the built-in back-links to nefarious websites that can get you black-listed in Google (Not a good thing). Also be sure to include a solid set of 3rd party plug-ins or choose a WordPress template  that is already set up to optimize your site for the leading search engines, most notably, Google and Bing.

And remember, search engines are the friend of local businesses and should be apart of your online marketing strategy, no matter if you are in Reno, Sparks, Tahoe or New York City. Most people use the internet to find local businesses they can buy from.

So whether you are on a budget and just getting started, or if you are an established business with a strong website, WordPress, if set-up and managed consistently, can help you with your local search engine rankings. I like to think of blogs, and in particular, WordPress Blogs, as today’s digital business card for your growing enterprise.

Coming next: “Knowledge, Research & Curiosity: Learn about your competitors”. Date for next post will be March 10, 2010

*Reno SEO Expert. A paid professional who can provide measurable results and demonstrate ROI for promised SEO services and also be able to share success stories for past clients they have worked with.