Posts Tagged ‘Cause Marketing’

Soles4Souls-Giving Shoes Away to Those In Need

Tuesday, June 1st, 2010

From the Soles4Souls Website:

Soles4Souls has a simple concept: we get shoes and give them away.

In the aftermath of the 2004 tsunami that hit Southeast Asia, Wayne Elsey, the Founder and CEO of Soles4Souls® Inc., felt compelled to do something. Like many of us, he did not know what to do. He was at home one night, watching TV and he saw a picture of a single shoe washing up on the beach. That triggered a few calls to some other executives in the footwear industry and the subsequent donation of a quarter of a million shoes to victims in the devastated countries.

A year later when Katrina hit, Wayne called the same group of friends, and they sent over a million pairs of shoes down to the gulf coast communities affected by the hurricane. In all honesty, he admits that he did not expect such an immediate and successful turnout. This left him wondering, why not start a non-profit and do this all the time? One year later, Soles4Souls was formally created.

It has been that simple: changing the world one pair at a time.

Soles4Souls receives large donations from footwear companies, retailers, churches, nonprofit ministries, civic groups, schools, and individuals and saw that this could become a full time organization. That’s why Soles4Souls was created – to facilitate the donations from these groups to the people who desperately need footwear.

Support Soles4Souls with a donation, shoe drive, sponsorship of simply give $5.00 for 5 pairs of shoes for 5 people.

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