Archive for the ‘Do Good in the World’ Category

Social Media Pays it Forward

Tuesday, September 20th, 2011

Social media has opened new doors for people and businesses alike.

Whether you are a large corporation, like Skittles, or a startup looking to expand your audience; whether you are a motivated individual looking for a way to stand out from the crowd during our currently challenging economic times, or one of the many computer savvy people looking to be your own boss, social media can help.

In Brad McCarty’s blog post, 6 stories of life-changing social media connections, 6 stories are shared about how social platforms positively affected someone’s life or career. As marketers we understand the importance social platforms can play in business.

Social platforms have the ability to change everything.

It has already changed the way businesses interact with their customers, the way families stay in touch, the ability to get honest and unfiltered feedback on a host of topics, a transparency for human and business interaction and the idea that all businesses have people behind them. Social media goes beyond the idea that a business has a ‘culture’ – it reinforces the idea that even large corporations are made up of people and that all business decisions and interactions with consumers are done on a human level.

More now than ever, social platforms use the power of communication to create honest interactions between businesses and consumers. As a business owner – why wouldn’t you utilize these new tools to get the most from your life and your work? It reduces the gap between ‘professional’ and ‘personal’ but in a good way. Social media promotes the underlying belief that not only are we all ‘in this together’ but that we are all the same – human – and we should connect on that level. The implications are endless.

So enjoy the stories that Brad McCarty wrote about – and then, we invite you to go make your own success story – isn’t that still the American Dream?

You Are Your Brand – “Stay Human”

Thursday, August 25th, 2011

Everyone knows that your brand reputation is important – especially when you own your own business or are seen as a reflection of that brand, product or service.  What frequently happens, however, is that we forget that anyone could be our next customer, advocate, business partner, sponsor, or raving brand fan (if we do our jobs right!).

Let’s face it, the mass adoption of social media platforms and rabid posting to massive online populations has catapulted word of mouth to a whole new level.  Its power has grown exponentially and our brands need to be on the radar in a big, positive way.  So how do we do that?

Well, Scott Ginsberg (video) sure knows how to make it happen.  His article, Consistency Is Far Greater Than Rare Moments of Greatness, truly hits home.  Scott talks about how “you just never know” who you will bump into at a random event or in a seemingly unrelated place.  He says (and we agree), that it is both easier and more effective to consistently be a nice person than realize, too late, that you have made a horrible impression on a future or current customer. In Scott’s words, “Stay Human”.  Does that mean you can’t show the “real” you in public, that you must hide the more zany, creative sides of your personality, or not speak your truth in an uncomfortable situation? Of course not, but be mindful of your behavior and ask yourself what “brand” you want potential clients to see.

Because, if you are like us, all people are essentially potential clients in some way shape or form.  So why risk offending someone or ruining that possibility and relationship before it can even begin?  Not to mention the karmic factors of just treating people with respect and dignity no matter the situation or the event. You are your brand….don’t forget it!

Your Digital Carbon Footprint?!

Thursday, July 21st, 2011


We, at Integris Marketing have taken this idea and made it our own. We fully believe that the planet will not get better on its own, and as its stewards, we should do what we can to help so that we have this beautiful planet for our children and grandchildren to come.

Check out this new widget for going green at work:

We frequently search out news on what other ‘greeners’ are doing and how it is affecting the green movement. We recently came across an interesting little widget that tracks your digital carbon footprint for you – and can point out ways to reduce your energy consumption at work! Easy to use and with analytics that can be reported back to the boss – why not make an impact at your company today?!

If you have ideas and green things to share – we’d love to hear them!!

Soles4Souls-Giving Shoes Away to Those In Need

Tuesday, June 1st, 2010

From the Soles4Souls Website:

Soles4Souls has a simple concept: we get shoes and give them away.

In the aftermath of the 2004 tsunami that hit Southeast Asia, Wayne Elsey, the Founder and CEO of Soles4Souls® Inc., felt compelled to do something. Like many of us, he did not know what to do. He was at home one night, watching TV and he saw a picture of a single shoe washing up on the beach. That triggered a few calls to some other executives in the footwear industry and the subsequent donation of a quarter of a million shoes to victims in the devastated countries.

A year later when Katrina hit, Wayne called the same group of friends, and they sent over a million pairs of shoes down to the gulf coast communities affected by the hurricane. In all honesty, he admits that he did not expect such an immediate and successful turnout. This left him wondering, why not start a non-profit and do this all the time? One year later, Soles4Souls was formally created.

It has been that simple: changing the world one pair at a time.

Soles4Souls receives large donations from footwear companies, retailers, churches, nonprofit ministries, civic groups, schools, and individuals and saw that this could become a full time organization. That’s why Soles4Souls was created – to facilitate the donations from these groups to the people who desperately need footwear.

Support Soles4Souls with a donation, shoe drive, sponsorship of simply give $5.00 for 5 pairs of shoes for 5 people.

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