Posts Tagged ‘Reno SEO Expert’

SEO Can Make or Break You

Tuesday, November 15th, 2011

SEO (search engine optimization) has become a necessity for being found on the internet. There are estimated to be over 153,000,000 websites on the internet. So how do you optimize your website to be found by search engines? What separates your website from the other millions of sites out there?

One of the main things, here, is to understand how users reach your site. Meaning, what terms they type in to find your website. Reviewing this information for your site and then comparing the keywords that are found on your site by search engines, like Google, can help you see if you are on the right track with getting found. It is important to see how the content you are writing on your website matches up with the words that people are searching on the internet in order to find your site. If these two areas are not matching up then you need to adjust your keywords on your site and in your content to match the words or phrases that people are using to search for you or your product in order to be found.

Do you know your keywords?

Often people and businesses have self-proclaimed SEO experts set up their search engine optimization, which is fine, as long as it is being done correctly. It is important to understand what the keywords are on your website and why these words were chosen. Don’t be afraid to ask for the reasoning behind the keywords and the list of keywords that are being used for each page of your website. This is information that belongs to your website – not the website designer or developer. You have a right to know what is on your site and how it is being accessed. If you aren’t sure what is on your current site, and would like to know how your SEO is ranking, feel free to call Integris Marketing today at 775.322.3663 or, for a Free Website Assessment, click here.

Tags: internet marketing, Reno SEO Expert, Reno Social Media, search engine optimization, SEO, SEO optimization, Social Media
Posted in In-Bound Links, Local SEO, Online Advertising In Reno, Online Marketing, SEO, Social Media, Website Copywriting | No Comments »

Update Your Website Frequently the Easy Way

Tuesday, November 8th, 2011

Relevance in Search Results

When you use a search engine, like Google, you are looking for the match to the keywords you type in that are most relevant. This means they may have a local aspect if you are searching for restaraunts or movie theatres, as well as a date. Most of the time when we search for something, we want the most up to date results. If we are asking about information on movie times, we want them in a chronological order – with the most recent events first.

The Google Algorithm

Google is not only aware of this need, but they have worked out several updates to their algorithm that will impact the results returned based on the data stored about the pages – including dates. So what does this mean and why do you care?

A Common Problem

Here at Integris Marketing, we have several inquiries each week about how to show up at the top of the search engine results page. There are several things that can help, but we found this blog from Entrepreneur.com that covers an online strategy which we often promote ourselves as a continuing solution for keeping your website up to date and in the recent search engine results – a blog.

The Solution

Having a blog ensures that your website will be considered ‘updated’ each time you create and publish a post. This won’t solve all your problems, because it is important to have highly searched and relevant keywords set up in the meta fields for each of your website pages, but that is simple SEO and is fairly static. The solution with blogs is that Google will notice that you are updating and posting new information on your site, and as the blog describes, those that are not posting new content on their website will be left off the search engine results pages more and more in the future.

Additional Benefits of Blogging

This will not only give you the benefits of updating your website each time you post something, but it can also increase the engagement of your audience. You want to gain more customers, but with a good blog you can also build brand loyal customers, who trust you for pertinent information. Blogging can be easy and is often free, depending on the platform you use, so don’t delay – start your blog today!

If you would like customized help with setting up a blog and even finding content for your blog, please contact us today at 775.322.3663 or toll free at 1.800.233.0239!

LINK: http://www.entrepreneur.com/blog/220662 blog post about increased need for blogs on websites in order to be found by search engines

Tags: blog, internet marketing, Local SEO, reno marketing, Reno SEO, Reno SEO Expert, Reno Social Media, search engine optimization, search engines, SEO, SEO optimization, WordPress
Posted in In-Bound Links, Online Marketing, Social Media, Website Copywriting, WordPress | No Comments »

What is SEM and How Can it Help My Business?

Saturday, August 6th, 2011

SEM, SEO, and SERPs….Oh my! What the heck is the difference and what does it mean to you?

Here’s the low-down:

Search Engine Marketing, (SEM), according to Wikipedia, is a form of Internet marketing that seeks to promote websites by increasing their visibility in Search Engine Result Pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. This is different than Search Engine Optimization (SEO), which “optimizes” website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website.

Search Engine Marketing is basically a way to pay to put your name out there in all the search engines.

Some of the SEM Tools

“SEM uses ad words, pay per call (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click), article submissions, advertising and making sure SEO has been done. A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect changing usage.”

If you have questions about how SEM can specifically help your business, we’d love to help! Visit our page on SEM, or contact us for a personal review of your website!

Tags: Marketing, Reno SEO Expert, search engine optimization, search engine ranking, SEO, SEO optimization
Posted in Online Marketing, SEO | No Comments »

Your Blog is in Trouble!!

Friday, July 8th, 2011

What Makes a Great Blog?

Several things have to come together to truly wow an audience. According to some gurus in Cindy King’s blog post today “21 Dangerous Blogging Mistakes (and how to fix them)”, there are quite a few things that can make or break your blog.

Blogging Mistakes

We all make them at one time or another. Maybe we were in a hurry and our quality slipped, maybe we were too busy and our frequency dropped. As long as these things we call life happen only once in a while, that is fine. When it becomes par for the course – your blog is in trouble.

Balancing Quality and Quantity

According to Jay Baer (@jaybaer), “balancing the need to be consistently publishing and the need for consistent quality is the key to successful long-term blogging.” We would add that it is important that both your quality and your frequency of posting matches the target audience you have. If you have a company that is in the fast track industry of trading or finances – especially in these times – you might need to post more frequently than someone in a lagging industry field.

Keywords, Keywords, Keywords

We hear it all the time, but the truth is keywords get you found. You cannot have a successful blog when no one is reading it. This is the point that Rich Brooks (@therichbrooks) makes in his contribution to Cindy King’s article. A good blogger understands the “need to write keyword-rich posts with persuasive, compelling titles that will be read, linked to and shared on social media sites”, which increases the idea of being found. It isn’t just about keywords, but also about grabbing attention with a title, AND sharing and linking to social media sites. In this case, you need the whole package – sole focus on one area will leave a gap that cannot be bridged.

Planning

Don’t underestimate the need to schedule yourself the time and focus to really generate an interesting, engaging and informative blog post. As Dag Holmboe (@dagh) states himself, “A good, in-depth blog post takes time to research, write and edit.” What more can we say? This is not a five minute post – you must craft the message and the way it will be delivered.

Cater to Your Audience

It is extremely important, as we discussed earlier, to know your target audience. It is only through knowing them, that you can effectively tailor your content, style, medium, and media to their needs. As Jim Lodico (@jlcommunication) explains, “if it isn’t of value to your audience, your audience won’t read it”. Well put!

Build Community

True engagement is not built overnight – like a community it has to be formed and tended through multiple interactions that consistently reinforce the needs of the community. We completely agree with Carla Dewing (@CarlaDewing), “The fastest way to build a community online is to share information”!! Community is created by giving help (sharing) when those in your community (your target audience) are in need and you have the information (content) that can help them.

For more information and tips on blogging, check out Social Media Examiner online! They have fantastic articles that we use ourselves all the time.

Tags: blog, Reno, reno marketing, Reno SEO Expert, WordPress
Posted in Blog Design, Inspiration, Social Media, WordPress | No Comments »

Reno Businesses Can Dominate Local Search Engine Results (Part 6 of 6 – Conclusion)

Sunday, May 30th, 2010

Part 6 of 6 – Reno SEO Expert* Shares Some Phase 1 “Secrets of Local Google Dominance”

It’s Not That Hard If You Understand a Few Basic SEO Ingredients

The Conclusion to the 5 Most Important Tips for the Do-It-Yourself SEO-preneur or Small Business Owner

For this mini-article, we will look at 5 areas of basic SEO concepts (Conclusion below: ). These are important to business who wants a local, top-performing search engine presence. By faithfully following this approach you will improve your Search Engine Rankings giving you superior Local Search Engine Results.

The final Tips and Summary: Top Ranking Search Engine Results Are What You Want

There are lots of SEO tips and tools to keep everything moving forward for real-world and effective search engine ranking results.

If you can incorporate these basic principles I have outlined in the previous blog posts, build on them over time, consistently implement the strategies (schedule it), and use the Right SEO Technology and you will achieve Dominance in the Local Search Engine Results.

I have seen these principles prove themselves time and again and am amazed at how fast local businesses can get to the first page of Google by following the tips I outlined. Often within 1,2 or 3 months for some basic keywords. Then just use the formula for other keywords and over time you will climb the ranks.

As my final piece of “Great SEO Tips for Small Businesses” I give you the following list of more actionable items.

Register with local search engines, local directories and social media portals (Think Google, Yahoo, Microsoft, AOL, Ask, Local.com and TrueLocal and many others. They all want your info so they can give the best results to the people who use their service and so they can sell more advertising!) Also be sure to use Craig’s list, Insdier pages and many other local sales and review directories.
Put your business name and local terms in you page titles — (not non-descript terms such as “Home page”, “About”, “Welcome” , etc. My example is Integris Marketing | Reno Marketing Firm | Reno Graphic Design
Now do the same thing with your HI and H2 tags (especially using the local terms)
Then do the same thing with your body copy (more local terms with the service or product offered)
Put a Google or Yahoo or Mapquest generated map on your website with your street address… really super for local search results (just go to Google maps
How’s your InfoUSA listing? Or Dun & Bradstreet? Go check to make sure they are current and have your correct address, web link, etc.
Local News? Well you can’t compete with local papers or local info or entertainment portals, but you can add local content that is relevant to your business or your favorite causes. If you have a local mailing address where your business lives.. add that too! (On every page is a great way to go)
I’ve said it before and I will say it again and again.. Add a blog (One that you control on your web domain and where you can 100% control all page content. So stay away from the free blogs…even blogger)
Get “Local Inbound Links”! Search engines are using this kind of ranking criteria as an ever-more important element in local search results. So get into “legitimate” local directories in every way you can… Make sure they don’t just list your web site but also link with keywords for services you offer if you can.

OK… so that should be enough for most local businesses to cling to the top of the local search results. Want more success? Get your Google, Yahoo and Bing business listings, run some online display ads and you will have 3 or more places where you show up on the first page of Google… not bad for a small business these days, especially considering that over 65% of buyers look for local resources online (and some say the number is as high as 90% of all buyers use online search for local results).

*Reno SEO Expert. A paid professional who can provide measurable results and demonstrate ROI for promised SEO services and also be able to share success stories for past clients they have worked with.

Tags: Reno, Reno SEO Expert, SEO optimization, Sparks, web design, WordPress
Posted in Local SEO, Online Advertising In Reno, Online Marketing, SEO, Social Media, WordPress | No Comments »

Reno Businesses Can Dominate Local Search Engine Results (Part 4 of 6)

Thursday, March 11th, 2010

Part 4 of 6 – Reno SEO Expert* Shares Some Phase 1 “Secrets of Local Google Dominance”

It’s Not That Hard If You Understand a Few Basic SEO Ingredients

The 5 Most Important Tips for the Do-It-Yourself SEO-preneur or Small Business Owner

For this mini-article, we will look at 5 areas of basic SEO concepts (Tip 4 below). These are important to business who wants a local, top-performing search engine presence. By faithfully following this approach you will improve your Search Engine Rankings giving you superior Local Search Engine Results.

Tip 4 of 5) Knowledge, Research, Curiosity and patience:

This aspect of Local Search Engine Ranking is partly a thinking exercise and partly a research effort. To get started just ask yourself, “What are the different things people might type in to find my services online.” Then make a list of those terms. Even though Google and Bing are aware of your location it helps if you tell them you are looking for local results so be sure to include “Reno” or “Sparks” or “Truckee Meadows” with your keyword phrases if you are searching in this area for best local search engine results.

Next see what happens when you search using your keywords list you just made. Make lots of tabs and notes and visit the top-ranking sites that came in from your search (just look at the top 3 or so) and see what you can gleen from their site.

Learn from these top performers. If you know how, and I recommend you learn the basics of how, look at the source code of the top-performing websites and get an idea of the keywords, header tags and meta-descriptions they are using. Look at how their information is organized on the page, look at how many words are on the page and what words are at the top middle and bottom. Get curious and take the Sherlock Holmes approach. You will be amazed at what you will learn if you look closely enough. Then take notes that you can use to implement their success tactics.

And if see something you don’t understand… look it up or hire a SEO consultant (Yes, we do that too!) to help you understand what you are up against.

Now this is a simplistic overview but it will yield results for any competitive local market. But you have to invest the necessary time and you have to commit to making incremental progress.

So get started, be patient and watch your results. I guarantee you will make headway if you incorporate this approach.

One note of caution. Older websites and domains have quite a bit of advantage here. All things being equal, Search Engines will give older sites a higher ranking. So in order to overcome this you have to be better on your subjective quality score.

Coming next: “Time and Commitment”. Date for next post will be March 12, 2010

Tags: Best local search engine results, Local search engine ranking, Reno SEO Expert, Reno Small Business Owner, SEO Consulting
Posted in Local SEO, Online Marketing, SEO | 1 Comment »

Reno Businesses Can Dominate Local Search Engine Results (Part 2 of 6)

Friday, March 5th, 2010

Part 2 of 6 – Reno SEO Expert* Shares Some Phase 1 “Secrets of Local Google Dominance”

It’s Not That Hard If You Understand a Few Basic SEO Ingredients

The 5 Most Important Tips for the Do-It-Yourself SEO-preneur or Small Business Owner

For this mini-article, we will look at 5 areas of basic SEO concepts. These are important to business who wants a local, top-performing search engine presence. By faithfully following this approach you will improve your Search Engine Rankings giving you superior Local Search Engine Results.

Tip 1 of 5) SEO Strategy:

Divide and Conquer and look for the little successes first. In my case, Let’s say I want to get to top rankings for Web Design and Graphic Design. A fairly competitive field for local results becuase these are the people that know what they are doing and have been around a long time. What to do? Look for other things that you offer that local people might be seeking and concentrate on those. For me it was things like Reno Copywriting and Online Marketing Reno and some other niche offerings. Now if I make some content about that (Think text) then it’s easier to get top ranking since there is less competition for those terms.

Once you get some “Google top ranking words or phrases” for your local market associated with your website, you can begin to build on that success. The theory is that once you get some success in Google it is easier to get more becuase Google likes a winner and if you can get on that path then you can build on your successes… one step at a time.

Coming next: “The BEST and LOWEST COST SEO Technology for Small Businesses: WordPress”. Date for next post will be March 8, 2010

Tags: Google Top Ranking, graphic design, Lowest Cost SEO, Marketing Reno, Online Marketing Reno, Reno, Reno Copywriting, Reno SEO Expert, SEO Strategy, web design, Wordpress. Small Business
Posted in Local SEO, Online Marketing, SEO, WordPress | No Comments »

Posts Tagged ‘Reno SEO Expert’

What is SEM and How Can it Help My Business?

SEM, SEO, and SERPs….Oh my! What the heck is the difference and what does it mean to you?

Some of the SEM Tools

Reno Businesses Can Dominate Local Search Engine Results (Part 4 of 6)

Part 4 of 6 – Reno SEO Expert* Shares Some Phase 1 “Secrets of Local Google Dominance”

It’s Not That Hard If You Understand a Few Basic SEO Ingredients

The 5 Most Important Tips for the Do-It-Yourself SEO-preneur or Small Business Owner

Tip 4 of 5) Knowledge, Research, Curiosity and patience:

Reno Businesses Can Dominate Local Search Engine Results (Part 2 of 6)

Part 2 of 6 – Reno SEO Expert* Shares Some Phase 1 “Secrets of Local Google Dominance”

It’s Not That Hard If You Understand a Few Basic SEO Ingredients

The 5 Most Important Tips for the Do-It-Yourself SEO-preneur or Small Business Owner

Tip 1 of 5) SEO Strategy:

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