Archive for the ‘Online Marketing’ Category

Reno Businesses Can Dominate Local Search Engine Results (Part 1 of 6)

Wednesday, March 3rd, 2010

Reno SEO Expert* Shares Some Phase 1 “Secrets of Local Google Dominance”

It’s Not That Hard If You Understand a Few Basic SEO Ingredients

In most cities and towns around the world, including business right here in the Reno, Sparks, Tahoe area, the majority of businesses sell to the local customer base. This is of course as it should be because local business success is so vital to any regions economy. So with almost universal use of the internet to gather info about local businesses, it’s time for local businesses to to get savvy about how they can start to “show up” in front of local customers when they are looking to buy.

But it’s pretty clear that most businesses don’t have a clue about how do do this. More often than not, what I hear when I talk to prospective clients that are local Reno and Sparks businesses is the same question over and over:

“How to get to the top of Google… How, oh how, oh how?!” <insert much hand-wringing and sighing>

You have to wonder if there isn’t a straight-forward solution.

The good news is… There is! But first a little factoid for you (Source: Nielsen Online MegaPanel in October 2008):

“Though 63% of consumers and small business owners turn to the internet first for information about local companies and 82% use search engines to do so, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online.”

What you need to know is that getting to the top of Google or Bing (or Bing, or MSN or Yahoo which I think will all one day be one search engine) really isn’t that hard. All it takes is some, Time, Commitment, a little Knowledge, the Right Technology, with a healthy dose of Strategy.

(Stay tuned for Part 2 coming Mar. 5, 2010 with more info about the first of the 5 core elements, Time, Commitment, Knowledge, Technology, Strategy)

*Reno SEO Expert. A paid professional who can provide measurable results and demonstrate ROI for promised SEO services and also be able to share success stories for past clients they have worked with.

Online Marketing Opportunities for Reno Businesses

Saturday, February 27th, 2010

Hey Reno Businesses…
Are Your Customers Online?

If so, what are you going to do about it?

Chances are good, your customers are online… what with email, online newspapers and news feeds, hobby sites and online searches for products for services, you can bet that most people and companies are online for part of the day either for pleasure or work.

And if you know who your customers are, and can discover ways to get in front of them, then you can succeed in the local marketing game. Because, marketing IS a Contact Sport.

So if you think you have what it takes, then you too can dive head first into the online advertising world and take advantage of the opportunities that will get you in front of local customers.

Online Marketing Opportunities Here in Reno, Sparks, Truckee Meadows and Lake Tahoe

Here’s my growing list of the local opportunities for online advertising here in the Reno-Tahoe area. And best of all, some of it is Free Advertising, or at the least very low cost. And some of it if managed correctly can be targeted right to your customers

Here are the Free Online Advertising Opportunities here in Reno and the surrounding community:

  1. Craig’s List
  2. Google Business Listing
  3. Bing / MSN Business Listing
  4. FreeCycle.com (You Have to have something to give away free)
  5. Friends of FreeCycle (You have to be selling things for a very low cost)
  6. Ebay (Selling things locally)
  7. And though not specifically “online” like a web site… think email… if you have customers and they have emails, it’s best to stay in touch so they don’t forget about you.

Low-Cost Reno Advertising Opportunities:

  1. Local Bloggers
  2. Local Retailers (non-competitive offerings)
  3. Local Networking Sites
  4. Local Reno Portal Sites
  5. Local Chamber of Commerce websites (Sparks Chamber, Reno-Sparks Chamber, etc)
  6. Local Online Banner Networks (we can help with this)

Local, Reno Chapter of the American Marketing Association website

  1. Other Local Professional Membership websites
  2. Nevada Women’s Expo
  3. Local Non-profits (You can be a “supporter/sponsor”)

Traditional Paid Online Advertising in the Reno, Sparks area

  1. The RGJ offers various online advertising opportunities on the following sites:
    RGJ.com
    RENOMagazine.com
    RenoLakeTahoeWeddings.com
    GoToRenoTahoe.com
    Metromix.com
    Momslikeme.com
  2. Northern Nevada Business Weekly
  3. Reno News and Review
  4. Yellow Pages Online (Not a big fan of this one)
  5. Local (Reno) Radio and Television Web sites (too many to list)
  6. Reno.com
  7. Tahoe Daily Tribune
  8. Tahoe.com
  9. Sierra Sun News (Truckee)
  10. TahoeBonanza.com
  11. MonshineINK.com

Other Paid Online Advertising for GeoTargeted Users here in Reno

  1. Google Adwords (Radius results for Search Queries and local content networks)
  2. AOL Content Network
  3. Facebook Geo-targeted or based on user profiles
  4. Bing/MSN/Yahoo Search and Content Networks

Best Practices for Reno Business
and the Local Social Media Scene

Saturday, February 27th, 2010

Reno Business & Reno Social Media…
Friend or Foe?

Is Social Media important to your customers?
Then use it (wisely)!

Social Media: Marketers love it, social butterflies love it, the cool and the hip love it, young people love it and traditional business models are experimenting with it, and trying to figure how, and if, they should love it.

As you can imagine, Social Media is not everything to everyone and there are definitely naysayers out there. But if you listen to the ongoing buzz of Social Media, it pretty clear there are a lots of reasons to embrace it and its not going away anytime soon. But like all things that are new, it is best to approach with patience, common sense, an attitude for learning and maybe a sense of adventure.

And if you have a tight calendar with lots of tasks and activities, then limit your time for engaging and be clear about your reasons for being involved. Otherwise you will drown in a seemingly endless sea of tweets, posts, tips, rants, links, “What I had for lunch” (Like I care), and thinly veiled self-promotional hype.

No Question… Social Media is here to stay

There are thousands of people, noted experts, self-proclaimed experts and social media minions, who endlessly preach and glorify social media while basking in its endless surge… yes endless.. (as long as we have electricity and the internet I guess).

But what about the rest of us?Does it really matter? Are customers listening? Well I think Social Media just a new way of delivering info and connecting with people? Just a larger scale of older technologies. that used to be the realm of real face-to-face interactions?

My Advise: Keep it Real, Honest, Inclusive, Enjoyable, and Value-Rich. And remember to get, or keep, you life intact… There is more to living than being online.

Social Media Basics: Tremendous and helpful information from Mashable.com

Start here for the basics on how and why your business should be implementing a social media campaign.

Sign up, stay on message, and utilize some leading sites and apps that can give your business a social edge.

These posts have real-world advice and examples of how businesses have succeeded on social networks. From Facebook to Twitter to LinkedIn and beyond, here are the resources you’ll need to get started.

Social Media 101: How to Avoid Alienating Your Customers

Why Should Traditional Businesses Care about Social Media?

10 of the Best Social Media Tools for Entrepreneurs

Putting Social Media in Real Life Context for SMBs

Why Your Business Needs to Be on Facebook

Making Social Media a Tool, Not a Distraction

How to Use Twitter Hashtags for Business

5 Mistakes to Never Make on Twitter

5 Small Businesses Successfully Using Social Media

3 Great Social Media Policies to Steal From

5 Secrets From Social Media Insiders

Social Media: What’s Next

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