Social media has opened new doors for people and businesses alike.
Whether you are a large corporation, like Skittles, or a startup looking to expand your audience; whether you are a motivated individual looking for a way to stand out from the crowd during our currently challenging economic times, or one of the many computer savvy people looking to be your own boss, social media can help.
In Brad McCarty’s blog post, 6 stories of life-changing social media connections, 6 stories are shared about how social platforms positively affected someone’s life or career. As marketers we understand the importance social platforms can play in business.
Social platforms have the ability to change everything.
It has already changed the way businesses interact with their customers, the way families stay in touch, the ability to get honest and unfiltered feedback on a host of topics, a transparency for human and business interaction and the idea that all businesses have people behind them. Social media goes beyond the idea that a business has a ‘culture’ – it reinforces the idea that even large corporations are made up of people and that all business decisions and interactions with consumers are done on a human level.
More now than ever, social platforms use the power of communication to create honest interactions between businesses and consumers. As a business owner – why wouldn’t you utilize these new tools to get the most from your life and your work? It reduces the gap between ‘professional’ and ‘personal’ but in a good way. Social media promotes the underlying belief that not only are we all ‘in this together’ but that we are all the same – human – and we should connect on that level. The implications are endless.
So enjoy the stories that Brad McCarty wrote about – and then, we invite you to go make your own success story – isn’t that still the American Dream?
