Part 6 of 6 – Reno SEO Expert* Shares Some Phase 1 “Secrets of Local Google Dominance”

It’s Not That Hard If You Understand a Few Basic SEO Ingredients

The Conclusion to the 5 Most Important Tips for the Do-It-Yourself SEO-preneur or Small Business Owner

• For this mini-article, we will look at 5 areas of basic SEO concepts (Conclusion below: ). These are important to business who wants a local, top-performing search engine presence. By faithfully following this approach you will improve your Search Engine Rankings giving you superior Local Search Engine Results.

The final Tips and Summary: Top Ranking Search Engine Results Are What You Want

There are lots of SEO tips and tools to keep everything moving forward for real-world and effective search engine ranking results.

If you can incorporate these basic principles I have outlined in the previous blog posts, build on them over time, consistently implement the strategies (schedule it), and use the Right SEO Technology and you will achieve Dominance in the Local Search Engine Results.

I have seen these principles prove themselves time and again and am amazed at how fast local businesses can get to the first page of Google by following the tips I outlined. Often within 1,2 or 3 months for some basic keywords. Then just use the formula for other keywords and over time you will climb the ranks.

As my final piece of “Great SEO Tips for Small Businesses” I give you the following list of more actionable items.

• Register with local search engines, local directories and social media portals (Think Google, Yahoo, Microsoft, AOL, Ask, Local.com and TrueLocal and many others. They all want your info so they can give the best results to the people who use their service and so they can sell more advertising!) Also be sure to use Craig’s list, Insdier pages and many other local sales and review directories.
• Put your business name and local terms in you page titles — (not non-descript terms such as “Home page”,  “About”, “Welcome” , etc. My example is Integris Marketing | Reno Marketing Firm | Reno Graphic Design
• Now do the same thing with your HI and H2 tags (especially using the local terms)
• Then do the same thing with your body copy (more local terms with the service or product offered)
• Put a Google or Yahoo or Mapquest generated map on your website with your street address… really super for local search results (just go to Google maps
• How’s your InfoUSA listing? Or Dun & Bradstreet? Go check to make sure they are current and have your correct address, web link, etc.
• Local News? Well you can’t compete with local papers or local info or entertainment portals, but you can add local content that is relevant to your business or your favorite causes. If you have a local mailing address where your business lives.. add that too! (On every page is a great way to go)
• I’ve said it before and I will say it again and again.. Add a blog (One that you control on your web domain and where you can 100% control all page content. So stay away from the free blogs…even blogger)
• Get “Local Inbound Links”! Search engines are using this kind of ranking criteria as an ever-more important element in local search results. So get into “legitimate” local directories in every way you can… Make sure they don’t just list your web site but also link with keywords for services you offer if you can.

OK… so that should be enough for most local businesses to cling to the top of the local search results. Want more success? Get your Google, Yahoo and Bing business listings, run some online display ads and you will have 3 or more places where you show up on the first page of Google… not bad for a small business these days, especially considering that over 65% of buyers look for local resources online (and some say the number is as high as 90% of all buyers use online search for local results).

*Reno SEO Expert. A paid professional who can provide measurable results and demonstrate ROI for promised SEO services and also be able to share success stories for past clients they have worked with.